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Tag Archives: Toronto postcards

Stories from old Toronto postcards

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Old Toronto postcards sometimes reveal lovers’ quarrels and family squabbles, as well as mundane messages. It was necessary to be discreet, since the cards were seen by postal employees, including the local mailman. When viewing the material written on postcards of yesteryear, they appear similar to those sent in emails, or posted on Facebook and Twitter. Some of the messages are like the texts of today, though texts use more abbreviations.

I have been collecting old postcards of Toronto for many years; the postcard shown above is from my collection. It contains a view of Queen Street West, looking east from James Street, toward Yonge Street, about the year 1910. It was produced by Valentine and Sons’ Publishing Company, the most prolific marketer of postcards in the city during the first two decades of the 20th century. In the photo, on the left-hand side, to the east of the Adam’s Furniture Store, is the old Eaton’s Queen Street store, which was demolished to create the south section of the Eaton Centre of today. On the right-hand side of the photograph is the former Simpson’s Department store, which is now the Bay, at Queen and Yonge. The streetcar is a wooden car operated by the Toronto Street Railway Company, which provided city public transit until the TTC was created in 1921.

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The Rosehill Reservoir Park is located southeast of the intersection of Yonge Street and St. Clair Avenue East (part of David Balfour Park). This card was mailed on July 27, 1906, to Mr. Norman Pascoe, who address was simply, “Lake Front at Kew Beach.” On the card the sender wrote: “ Dear Norman. We will meet you at Kippen Avenue at seven p.m. Wednesday next, if convenient. If not, please let us know. Yours truly, “Moonlight” 27/7/06.” Note: A hint of mystery is attached to this message, since the names of the senders are disguised. Why were they meeting?

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This postcard was mailed on June 1, 1939 to Miss Darling of Stockwell London, England. View looks north on Bay Street from King Street. A woman named Marjorie sent it from West Toronto. She writes: “Having a wonderful time. Have met Ivy, Doris, Fred, Uncle Eddie, and Aunt Annie and other friends in Toronto. We are on the boat on Lake Ontario and going to Niagara. Weather very hot.” The card was signed, “Love from Marjorie.” Note: Shorten this message slightly and it could be a text.

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On the reverse side of Marjory’s postcard, sent in 1939, are postage stamps depicting Princess Elizabeth and Princess Margaret. The cost of postage was 2 cents.

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This view of Toronto harbour is on a postcard mailed on August 2, 1908. Written on the card is: “Had a fine ride on the Lake this morning. It is beautiful. Hope all are well and getting a long all right.” The card was signed, “Lillie.” In the picture, on the right-hand side of the skyline is the spire of St. James Cathedral on King Street East. On the reverse side of the card is a one-cent postage stamp commemorating the 300th anniversary of the founding of Quebec—1608-1908.

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This card was mailed from Toronto on June 14, 1909, by a young woman named Sarah, who sent it to Mrs. C. Everingham at Parry Harbour Ontario. She wrote: “Dear Mother, am well, hope you are the same. Mother could you send me $1.00 right away so I could get it Saturday. Well I am so home sick to see yous all again. I can hardly write Mother. Send me the price to go if you want me but send me the dollar for I need it badly.” The card was signed, “From Sarah xxx.” Note: The wording of the message is rather confusing but Sarah’s needs are quite clear.

The view on the card depicts Centre Island, likely from the shoreline of Long Pond looking west as there is a wooden bridge in the background. This bridge was later replaced by one constructed of stone.

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Sarah of Toronto sent this card on July 31, 1911. She wrote: “Dear cousin, We had a nice trip home, had dinner and tea at Mrs. Shepphard’s and then came down on the 7 o’clock boat. Found all well at home. Sister wants you to arrive, she wants to see you. Hope that Mr. Wossack is still getting on fine. Remember us to all with best. Kindness and Friendship.” The card was signed, “Yours, Sarah.” The view on the card looks westward across the picnic grounds at Hanlan’s point toward the lake.

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This exceptionally fine view of Toronto Street looks north from near King Street East toward Adelaide Street East. The Toronto Seventh Post Office, with its columned portico is visible on the left-hand side (west side) of the street. It is one of the few buildings on the street that still exists today. The card was mailed by Nellie from Toronto on February 25, 1908 to Mrs. Fred Battle in Bowmanville, Ont.  It reads: “Dear Mildred, would you cut me a pattern of a skirt for me. Will pay you for it, 22 waist, medium 38 length, a plain full skirt print for the house. I like them pretty full and if you would pin the seams together as I don’t know any other patterns putting them together unless they are put together. I can make them then.” The card was signed, “Nellie.” Note: I hope that Mrs. Battle understood the card’s instructions better than I did.

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This postcard shows the Amusement Park at the famous Sunnyside Beach, often referred to as “The poor man’s Riviera.” It was where each spring Toronto’s Easter Parade was held on the boardwalk, visible on the left-hand side of the photo. The view faces west, the waters of the lake to the south (left) of the boardwalk (not visible in the photo). The large structure in the photo with the red domed roof is the merry-go-round (carousel). When Sunnyside amusement park was demolished in the 1950s, the ride was shipped to Disneyland in California. In the foreground is Lakeshore Boulevard. The postcard was mailed on August 27, 1927, sent to “Master Elmer Morley, Sub. P.O. Ford City, Ontario.” The card reads: “ We arrived in Toronto all right and found Millers all well. We expect to go to exhibition on Monday.” The card is unsigned.

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This card is likely from around the year 1920. There is no date or message on it as it was never sent to anyone. The view faces east toward the pedestrian bridge over Long Pond. The women seated on the bench in the foreground are formally attired, the usual custom until the late 1940s, when men wore shirts and ties when attending picnics, the CNE or an evening stroll.

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This postcard depicts the ruins of a grist mill on the west bank of the Humber River. The card was mailed on July 12, 1907, prior to building the Old Mill Tea Garden and Restaurant, which was constructed beside the ruins in 1914. The card was sent to Miss Arrabel Ellis of Fenelon Falls. Ontario. It reads: “Dear Belle, I hear you are having quite a holiday this summer. You certainly had a nerve coming to Toronto and not the Junction. They wouldn’t give me your message.” It was signed, “Gerald.” Note: There seems to be some frustration and disappointment expressed on the part of Gerald. Lovers’ quarrel?

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This card with the delightful scene of Toronto harbour was mailed from the city on October 3, 1906. It was sent to Daisy Alberta Shepp at 929 E. King Street, York, Pennsylvania. U.S. A. There was no message on the card and it was unsigned.

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The view on this card faces south on Sherbourne Street. Sherbourne and Church Streets were among the first in the city to have electrically-powered streetcars. The card was mailed on June 7, 1905 to Miss A. B. Ellis, MacDonald Hall, Guelph, Ont. It reads: “Am sorry you will not be at my tea. We will miss you. Do not get lonesome.” It was signed, “May.”

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The first buildings on the site shown above was in 1838, when Captain Dick, a wealthy steamboat captain, constructed four brick townhouses. In 1856, Mr. Sword bought the houses and converted them into a hotel. In 1859, Captain Dick reappeared on the scene, bought the hotel, and renamed it the Queen’s. It became the city’s most elite hostelry and dining establishment. The future King George V, when he was the Prince of Wales, stayed at the Queen’s, as did several American presidents. The closing of the Queen’s in 1927 was the end of an era and the beginning of a new. The Royal York Hotel was built on the site by Canadian Pacific Hotels, a division of the Canadian Pacific Railways. 

The postcard was mailed on May 25, 1907 to Johann Laemmersamn of 2 Front Street, Watertown N. Y. It reads: “I am pleased with the pretty cards you sent.” It was signed, “Mr. Young.”

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This lithograph of Union Station on Front Street was mailed from Niagara Falls N. Y. on July 15, 1922. The station did not open until 1927, so the card was likely based on the architect’s sketches. The card was sent by Lottie to Miss Irma Chaplin of Jefferson, Ohio. It reads: “Toronto, Canada, July 14, 1922—Here today and there tomorrow. And it’s all wonderful. You ought to see it for yourself.” The card was signed, “Lottie” 

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This card was mailed from Hamilton, Ontario, on October 3, 1908. It was sent to Miss M. Eubank of Willoro Grove, Ontario. It reads: “Received letter but it was a long time in coming. Send me a card when you are coming down so I can go down to see you. Bring me some apples and beech nuts. I wish I was there to gather some. Miss H. will be down Friday, down to see her Sunday afternoon and Miss G. for tea. To church twice. Am going to write to Aunt Mary tonight.”

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This card depicts the Prince George Hotel on the northwest corner of King Street West and York Street. The card was mailed on February 4, 1913 to Mr. Floyd Gage, at 63 Penn Avenue, Binghamton N. Y. It reads: “Friend Floyd: I have been here a long time working with the Bowles Ltd., a large lunch concern and I am now receiving good pay. Am well and hope you are the same.” It is signed, “Your old friend, Samuel B. Wishart, 98 Mutual Street.” Perhaps the “Bowles Ltd.” that Samuel refers to was Bowles Lunch (restaurant) on the southeast corner of Bay and Queen Street West, across from today’s Old City Hall. 

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This card depicts the boardwalk along the south shore of Centre Island that leads to Ward’s Island. The card was never mailed, but written in pencil on the back is: “November 30, 1908—to William from Grandpa.” Little William likely was handed the card as there are child’s scribbles in pencil all over the back of the card.  

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This card was mailed from Portsmouth, England on November 13, 1915. It was sent to Miss Coles of 14 Craubury Avenue, Southhampton. It reads: “Saturday—M. D. A. We are leaving Portsmouth by the 8:55 train Sun. and look forward to seeing you all.” It is signed, “With love, Nellie.” It is assumed that Nellie or someone she knew had visited Toronto and purchased the card. The street in the upper right-hand corner is identified as “Pembroke Street. In the bottom right-hand corner is Wilton Street. The other streets are not named.

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This intriguing postcard was mailed on September 9, 1918 by Royal Air Force Cadet #171953 #4 Div. Toronto. It was sent to Mrs. Georgette R. Prince, Suite 25, Arlington Block, Edmonton, Alberta. The message on the card was written in French. I wish I were able to translate it as war-time messages are particularly important in preserving the memories of difficult times in Canada’s history.

The churches depicted on the card are: clockwise from the left-hand corner, St. James Cathedral on King Street east, Holy Blossom Synagogue on Bathurst Street, Metropolitan United on Queen Street East, St. Michael’s on Bond Street, Jarvis Street Baptist, Knox Presbyterian on Spadina, and the Bond Street Congregational Church at Bond and Dundas Street East (now demolished).  

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The card was mailed from Orillia, Ontario on November 10, 1955. It was sent to Miss Margaret Henry, 30 Annendale, Apt. 3, Kingston, Ontario. The picture is of Sick Children’s Hospital on University Avenue. The card reads: “ Dear Margaret, I have just returned home from Toronto. The David Scott’s address is 9809 19th Avenue North East, Seattle, Washington U. S. A. If Stanley would care to call on them? And do you still want Grey Squirrel for your coat?” The card is signed, “From E. Buchauau.” Note: A grey squirrel coat?

The cards that follow were never mailed so they have no messages or postage stamps on them to determine when they were purchased.

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Toronto’s Old City Hall, after the gargoyles had been removed from the tower as they were in danger of falling into the street below.

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          Children’s Playground on the west side of the Sunnyside Bathing Pavilion

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Yonge Street in 1915, gazing north toward the College and Carlton Street intersection. The building on the left-hand side, with the rounded flat-topped towers, is the Odd Fellows Hall, built between 1891 and 1892. The streetcar in the distance that is making a right-hand turn from College Street, to proceed south on Yonge, is negotiating a jog in the roadway. This jog was eliminated when Eaton’s College Street was built in 1929, and Yonge Street was straightened. The clock tower of the old St. Charles Tavern is visible in the distance, on the west side of Yonge. The streetcar is a wooden car operated by the Toronto Railway Company. The TTC took over the system in 1921. The buildings on the west side of Yonge street, south of College, were demolished to erect the Eaton’s College Street Store. 

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When the Royal York opened on June 11, 1929, it was the tallest building in the city. The hotel’s architects were Ross and Macdonald, with the firm of Sproat and Rolph. They chose the “Chateau Style, reflecting the latest Art Deco trends of the 1920s. The Royal York possesses a copper roof and touches of the Romanesque in the many arched windows in its podium. The 28-storey building originally had 1048 rooms.

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The Royal Ontario Museum when its main entrance was on Queen’s Park. The Park Plaza Hotel is in the background, to the north of the museum.

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Construction on the Eaton’s College Street store commenced in 1928 and it opened on October 30, 1930. The magnificent structure, the jewel in the crown of the retail empire of the T. Eaton Company, was designed in the Stripped Classical design that reflected Italian Art Deco styles of the period. The building’s architects were the firm of Ross and Macdonald, in association with Sproatt and Rolph. The store was intended to appeal to affluent customers. Unfortunately, by the time the Eaton’s College store opened, the Great Depression had descended across the nation.

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Church street, where electric streetcar first appeared in 1891.  The view is looking south.

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This view of the Humber Valley was taken after 1914, as in this year a stone bridge was built over the river to replace the former wooden structure destroyed by an ice storm. The Old Mill Tea Garden (the Old Mill Restaurant of today) opened in 1914, prior to the stone bridge being constructed. It is in the photo, but is barely visible as it was a small structure compared to the vast complex of today’s Old Mill Restaurant. 

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In this view, the Royal York Hotel and the Bank of Commerce dominate the skyline. On the far left-hand side is the Terminal Building, now the Queen’s Quay Terminal. The cannon in the foreground remains at Centre Island but is now located near the ferry terminal.

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This photo of the Ford Hotel may create memories for a few people. This hostelry was once among the finest in the city. Some may also remember the Murray Restaurants that were in several locations throughout the city. The Ford Hotel was located at Bay and Dundas Streets, across from the bus terminal. Unfortunately it eventually became rather shabby. It was finally closed and demolished.

A link to a previous post that explores the history of postcards in Canada: https://tayloronhistory.wordpress.com/2015/10/20/torontos-golden-age-of-postcards/

To view the Home Page for this blog: https://tayloronhistory.wordpress.com/

A link to view previous posts about the movie houses of Toronto—historic and modern.

https://tayloronhistory.wordpress.com/2013/10/09/links-to-toronto-old-movie-housestayloronhistory-com/

A link to view posts that explore Toronto’s Heritage Buildings:

https://tayloronhistory.wordpress.com/2014/01/02/canadas-cultural-scenetorontos-architectural-heritage/

Recent publication entitled, “Toronto’s Theatres and the Golden Age of the Silver Screen,” by the author of this blog. The publication explores 50 of Toronto’s old theatres and contains over 80 archival photographs of the facades, marquees and interiors of the theatres. It relates anecdotes and stories by the author and others who experienced these grand old movie houses.  

                          cid_E474E4F9-11FC-42C9-AAAD-1B66D852

   To place an order for this book:

https://www.historypress.net/catalogue/bookstore/books/Toronto-Theatres-and-the-Golden-Age-of-the-Silver-Screen/9781626194502 .

Book also available in Chapter/Indigo, the Bell Lightbox Book Shop, and by phoning University of Toronto Press, Distribution: 416-667-7791 (ISBN 978.1.62619.450.2)

Another book, published by Dundurn Press, containing 80 of Toronto’s old movie theatres will be released in the spring of 2016. It is entitled, “Toronto’s Movie Theatres of Yesteryear—Brought Back to Thrill You Again.” It contains over 130 archival photographs.

A second publication, “Toronto Then and Now,” published by Pavilion Press (London, England) explores 75 of the city’s heritage sites. This book will also be released in the spring of 2016. 

 

 

 

 

 

 

 

 

 

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Toronto’s golden age of postcards

Old City hall  1910, TRL. pcr-2198[1]

Postcard depicting the Old City Hall, Toronto in 1910. Photo Toronto Public Library, pck-2198

Postcards have lost their importance in today’s world. They are rarely sent or received, although they are still displayed on racks outside stores in the downtown areas where tourists are likely to stroll. Similarly, the role of Christmas cards in the yuletide season has diminished. Birthday cards, Valentines and Easter cards have also become less popular as people switch to electronic cards or Facebook for messaging. People today prefer the instant communication of social media. Other factors that have hastened the demise of greeting cards and postcards are their cost and Canada’s expensive postal rates.

It is a pity that hand-written messages on cards have become obsolete. Emails or posts on Facebook and blogs have their appeal, but there is something to be said for seeing the handwriting of the sender. Postcards from overseas have the added attraction of containing colourful stamps, and the pictures on the postcards provide images of where the sender is visiting or living. They are genuine artefacts from other parts of Canada and around the world.

Old Toronto postcards chronicle a pictorial history of the city and have become collector’s items. In past decades, only coins and stamps were more popular as collectors’ items than postcards. Collecting them is referred to as “deltiology,” from the Greek word “deltos” for a writing tablet. For many decades, picture postcards were the most popular souvenirs of travellers and tourists. 

In the early years of the 20th century, few people owned telephones. The postal system was the quickest and cheapest form of communication. Mail delivery was six days a week, twice each day: one delivery in the morning and another in the afternoon. If a person mailed a postcard before 11 am, same-day delivery was guaranteed. A person was able to send a card in the morning to arrange a meeting in the late-afternoon or evening of the same day. Postcards required mere minutes to write and the postage was a mere penny. They were handy when a letter was not required. In past decades, the post office placed ads in Toronto newspapers to remind people that on Christmas Day, there would be a morning delivery only. Today, it is difficult to believe that such service was once the norm.

Postcards allowed people to keep in touch, especially with those who lived in the suburban areas of the city. For example, it was difficult for people living above the Davenport Road hill in the Earlscourt District, which centred on St. Clair and Dufferin Streets, to journey to the city below the hill. It was 1913 before streetcar service was available on St. Clair Avenue, connecting residents to the downtown. Prior to the streetcar line being built, to travel downtown, people walked down Dufferin Street, descending the hill to Davenport Road. Then, they continued south to Dufferin and Dupont Street (then named Van Horne), where they climbed aboard a streetcar that went downtown. The return journey was even more arduous, especially in winter, as it meant climbing the steep hill.

Before postcards were introduced there were “picture envelopes,” which were pre-printed and possessed attractive scenes. People inserted their letters in these envelopes. In 1871, the Canadian post office issued blank cards with stamps printed on them. The address to which the card was being sent was placed on the stamped side of the card, and on the other side was written a message. Businesses employed these cards to arrange appointments, confirm orders, and arrange deliveries. In 1897, lithographed or engraved pictures were allowed on one side of the cards, but there were no photos. In 1898, the post office legalized sending private cards in the mail. People were now able to take negatives of their favourite personal photos to drug stores and have copies printed from them in the format of postcards. These cards allowed families to keep in touch with friends and family members, as well as announce family events such as births and weddings.

In 1903, the format of the postcards changed again, appearing similar in design to those of today. A picture was on one side of the card and on the other, a vertical line separated the space for the address from the space allotted for the message. These were the cards that remained highly popular until the age of the internet.

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This postcard, mailed in 1906, is intriguing, as it was sent to arrange a meeting, but the signature of the sender was disguised. The address in Kew Beach is quite simple compared with today’s addresses in this area of Toronto.

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A 1910 postcard of the Bay Street Wharf, with the spire of St. James Cathedral in the background. Toronto Public Library, pcr-2137.

               City Hall and Temple Blg. 1910, TRL. pcr-2200[1] 

Postcard of looking north on Bay Street from Richmond Street in 1910. Toronto Public Library pcr-2201.

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A 1910 postcard depicting the arrival of the boat from Niagara at the Yonge Street wharf. Toronto Public Library, pcr-2142.

                311 Jarvis Street, photo by H.j. Fleming, 44 Ann St. Tor.  

This postcard was printed from a negative in the woman’s personal photograph collection. It was mailed in 1910 to the woman’s family in Ireland. She had immigrated to Canada and secured employment as a domestic in a house at 311 Jarvis Street. The card was printed for her by H.J. Fleming of 44 Ann Street, Toronto.

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In 1914, she mailed this card to her family in Ireland. It contained a photo of her daughter, Ruth.

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This postcard contains a photo of the woman’s house at 212 Perth Street. In 1918, she mailed copies of this card to relatives and friends, but kept a copy for herself. Ruth and her sister are sitting at the top of the veranda steps.

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A valentine (left) and a birthday card (right), postcards that were mailed in 1927.

To view the Home Page for this blog: https://tayloronhistory.wordpress.com/

A link to view previous posts about the movie houses of Toronto—historic and modern, and Toronto’s Heritage Buildings:

https://tayloronhistory.wordpress.com/2013/10/09/links-to-toronto-old-movie-housestayloronhistory-com/

Recent publication entitled “Toronto’s Theatres and the Golden Age of the Silver Screen,” by the author of this blog. The publication explores 50 of Toronto’s old theatres and contains over 80 archival photographs of the facades, marquees and interiors of the theatres. It relates anecdotes and stories by the author and others who experienced these grand old movie houses.  

                      cid_E474E4F9-11FC-42C9-AAAD-1B66D852

   To place an order for this book:

https://www.historypress.net/catalogue/bookstore/books/Toronto-Theatres-and-the-Golden-Age-of-the-Silver-Screen/9781626194502 .

Book also available in Chapter/Indigo, the Bell Lightbox Book Shop, and by phoning University of Toronto Press, Distribution: 416-667-7791 (ISBN 978.1.62619.450.2)

Another book, published by Dundurn Press, containing 80 of Toronto’s old movie theatres will be released in the spring of 2016, entitled, “Toronto’s Movie Theatres of Yesteryear—Brought Back to Thrill You Again.” 

“Toronto Then and Now,” published by Pavilion Press, explores 75 of the city’s heritage buildings. This book will also be released in the spring of 2016. 

 

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