RSS

The Greenwood (Guild) Theatre

15 Feb

Guild 1937  488-1123

The Guild Theatre, formerly the Greenwood, in 1937. Photo, City of Toronto Archives, Series 488-1123.

Plans for the Greenwood Theatre were submitted to the City of Toronto in December of 1914, three months after the First World war broke out.  The Greenwood was at 1275 Gerrard Street East, on the south side, a short distance west of Greenwood Avenue. The theatre applied to the city again in 1926 to enlarge the premises and carry out extensive renovations. It is possible that this is when the two-storey building in the above photograph was erected. It was an intimate theatre, containing slightly over 400 seats. The projection booth possessed a steel floor to make it fire resistant. There was no balcony.

In December 1936, the Greenwood Theatre was again renovated, this time by Kaminker and Richmond. The alterations were completed in May 1937. It is likely that this is when its named was changed to the Guild. The seating capacity was increased and all the chairs in the theatre were changed to self-raising chairs, allowing patrons to enter and depart the aisles easier. As well, two rooms at the front of the theatre were removed to increase the size of the foyer. A concrete floor was installed and the ticket office was encased in vitrolite (opaque glass). There was only one aisle, positioned in the centre of the auditorium.  

DSCN3505

The Greenwood in 1937, after its name was changed to the Guild. The box office, covered with vitrolite (opaque glass) is visible.

for sale- $3500

                                                 The Guild c.1953  

Dec. 1953, $15,500

             The Guild in 1953, when it was for sale for $15,500.

DSCN3434

                     Interior of the Guild. City of Toronto Archives.

Sept. 1973 - $100,000

The site of the Guild Theatre in 1973, after it ceased screening films. The property was for sale in this year for $100,000. Photo, City of Toronto Archives, Series 1278, File 59 (3)

To view the Home Page for this blog: https://tayloronhistory.wordpress.com/

To view previous blogs about other movie houses of Toronto—old and new

https://tayloronhistory.wordpress.com/2013/10/09/links-to-toronto-old-movie-housestayloronhistory-com/

To view links to other posts placed on this blog about the history of Toronto and its buildings:

https://tayloronhistory.wordpress.com/2013/10/08/links-to-historic-architecture-of-torontotayloronhistory-com/

Recent publication entitled “Toronto’s Theatres and the Golden Age of the Silver Screen,” by the author of this blog. The publication explores 50 of Toronto’s old theatres and contains over 80 archival photographs of the facades, marquees and interiors of the theatres. It also relates anecdotes and stories from those who experienced these grand old movie houses.  

                      cid_E474E4F9-11FC-42C9-AAAD-1B66D852

   To place an order for this book:

https://www.historypress.net/catalogue/bookstore/books/Toronto-Theatres-and-the-Golden-Age-of-the-Silver-Screen/9781626194502 .

Theatres Included in the Book:

Chapter One – The Early Years—Nickelodeons and the First Theatres in Toronto

Theatorium (Red Mill) Theatre—Toronto’s First Movie Experience and First Permanent Movie Theatre, Auditorium (Avenue, PIckford), Colonial Theatre (the Bay), thePhotodome, Revue Theatre, Picture Palace (Royal George), Big Nickel (National, Rio), Madison Theatre (Midtown, Capri, Eden, Bloor Cinema, Bloor Street Hot Docs), Theatre Without a Name (Pastime, Prince Edward, Fox)

Chapter Two – The Great Movie Palaces – The End of the Nickelodeons

Loew’s Yonge Street (Elgin/Winter Garden), Shea’s Hippodrome, The Allen (Tivoli), Pantages (Imperial, Imperial Six, Ed Mirvish), Loew’s Uptown

Chapter Three – Smaller Theatres in the pre-1920s and 1920s

 Oakwood, Broadway, Carlton on Parliament Street, Victory on Yonge Street (Embassy, Astor, Showcase, Federal, New Yorker, Panasonic), Allan’s Danforth (Century, Titania, Music Hall), Parkdale, Alhambra (Baronet, Eve), St. Clair, Standard (Strand, Victory, Golden Harvest), Palace, Bedford (Park), Hudson (Mount Pleasant), Belsize (Crest, Regent), Runnymede

Chapter Four – Theatres During the 1930s, the Great Depression

Grant ,Hollywood, Oriole (Cinema, International Cinema), Eglinton, Casino, Radio City, Paramount, Scarboro, Paradise (Eve’s Paradise), State (Bloordale), Colony, Bellevue (Lux, Elektra, Lido), Kingsway, Pylon (Royal, Golden Princess), Metro

Chapter Five – Theatres in the 1940s – The Second World War and the Post-War Years

University, Odeon Fairlawn, Vaughan, Odeon Danforth, Glendale, Odeon Hyland, Nortown, Willow, Downtown, Odeon Carlton, Donlands, Biltmore, Odeon Humber, Town Cinema

Chapter Six – The 1950s Theatres

Savoy (Coronet), Westwood

Chapter Seven – Cineplex and Multi-screen Complexes

Cineplex Eaton Centre, Cineplex Odeon Varsity, Scotiabank Cineplex, Dundas Square Cineplex, The Bell Lightbox (TIFF)

 

 

Tags: , ,

One response to “The Greenwood (Guild) Theatre

  1. June Toner

    April 2, 2014 at 12:15 pm

    Great site and a lot of work! I remember when 7 or 8yrs of age (1965or6) going to one of the cinemas on Gerrard near Greenwood to see the Saturday matinee of ‘Mary Poppins’ for around 6 consecutive weeks… My memory of the geography points to the Classic, but apparently that closed in 1956, so it might have been the Guild… do you have any info on other cinemas that might have been around there at the time? I left Toronto for Scotland in 1971 so these memories are precious to me.

     

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: