Ed’s Warehouse Restaurant on King Street West on October 9, 1981. Toronto Archives, Fonds 1526, file 0067, Item 0014.
In decades past, one of the most famous restaurants in Toronto was Ed’s Warehouse. Located at 266 King Street West, it was not only a place to enjoy a meal, but also a tourist attraction. For almost four decades, people visited it and invariably, it lived up to its reputation.
In the early 1960s, King Street West between Peter Street and University Avenue was sadly neglected. Adding to the difficulties was the CP Rail Yards, located on the south side of the street, where the Roy Thomson Hall is located today. Transients riding the rails were often seen on this section of King Street. Despite these considerations, Ed Mirvish purchased the Royal Alexandra Theatre in 1962 for $200,000. He was quoted as saying that the value of the land alone was worth more than the purchase price, which included the theatre.
After restoring the Royal Alexandra, Ed Mirvish faced the problem that there were no quality restaurants in the area. In 1963, he solved the difficulty by opening his own — Ed’s Warehouse. Its name was chosen as it was actually located in a former warehouse, immediately to the west side of the theatre. Ed believed that dining and theatre went together like the proverbial “horse and carriage,” so the enterprise seemed appropriate.
Crowds attending the restaurant and the theatre brought life to the street. This was not true of other projects that opened in the area in the years ahead, such as the Roy Thomson Hall (1982), and the Canadian Broadcasting Centre (1992). These buildings basically ignored the street life. Ed eventually opened more restaurants on King Street and also built the Princess of Wales Theatre. Finally, the Bell Lightbox was opened (2010), the jewel in the crown that made King Street the most important entertainment district in the city, and perhaps in all of Canada. However, it all started with The Royal Alexandra Theatre and Ed’s Warehouse Restaurant.
In its day, dining at Ed’s restaurant was an experience unequalled in Toronto. Rita Zakes of the Toronto Star wrote in July 2007 that its ambiance was like that of a Barnum and Bailey circus. Personally, I considered it “antiques, junk and Victoriana gone wild!” Along with the red-flocked wallpaper, there were huge Oriental vases, Tiffany lamps, bronze and marble statuary, an automobile, antique photographs, photos of numerous theatre stars, stained glass windows, and lamps with naked ladies on their bases. From the moment the restaurant opened, the decor became part of the attraction. Best of all, after dining in this delightfully garish atmosphere, the Royal Alexandra Theatre was only a few steps away.
The menu was pre-set, to reduce costs. Thick, juicy, prime rib was accompanied by mashed potatoes, green peas, Yorkshire pudding, and gravy. Garlic bread and dill pickles were also included. The dessert was spumoni ice cream. Critics jokingly stated that the menu was so easy to prepare that Ed had fired his chef and gave the job to the parking attendant. The critics had obviously never attempted to cook prime rib.
The restaurant was so successful that Ed Mirvish expanded and opened Ed’s Seafood, Ed’s Chinese, Ed’s Italian and Ed’s Folly (a lounge). In Ed’s Warehouse, men were required to wear a jacket and tie, this requirement maintained long after other dining establishments eliminated the tradition. However, Old Ed’s restaurant offered lower prices and was more casual.
In 1971, I subscribed to the Mirvish theatre series. When my first tickets arrived in the mail, I received two complimentary coupons for Ed’s Warehouse. If I remember correctly, each coupon had a value of $20, which covered the entire cost of the meal. These were indeed the “good old days.”
In the 1970s, when the Mirvish restaurants were at their height of popularity, they had a combined capacity of 2300 seats and often served 6000 meals a day. In this same decade, Toronto Calendar Magazine, which later merged with Toronto Life, sponsored a contest to determine the best restaurant in the financial district. Over 10,000 people voted, and out of the 21 restaurants listed, Ed’s Warehouse was #1. Despite this accolade, I read online some very critical reviews of the food at Ed’s Warehouse. However, I considered the beef, which was imported from Chicago, among the finest I have ever experienced.
One year on my birthday, my family told me that they were taking me out to dinner, but they kept their choice of restaurant a surprise. I inquired if I should wear a tie and jacket and was told that they were unnecessary. When we arrived, we discovered that a tie and jacket were indeed mandatory, as it was Ed’s Warehouse. The waiter offered to provide jackets and ties from among those that they kept for such situations. He explained that the dress code was necessary to prevent vagrants from across the street at the railroad yards from entering the establishment. We were offended, as the clothes they offered were grubby looking, and we were certainly not hobos. We were wearing freshly-ironed sport shirts and neat trousers.
Then, Ed Mirvish appeared and inquired, “What’s the problem?”
He smiled, apologized, and told the waiter, “Escort them to the table that has been reserved.”
We enjoyed the meal and when the cheque arrived, it had been reduced by 50 per cent. Ed was a very smart businessman as well as a big-hearted individual. My family never forgot his generosity.
Similar to all good times, the Mirvish restaurants finally disappeared. Ed cancelled his dining license in December 1999. When reporters asked him about the closings, he quipped that he was tired of doing dishes. The city was never the same. This will also be said when his discount store, “Honest Ed’s,” closes in December 2016.
To paraphrase Ed Mirvish, “Ed’s Warehouse was one of a kind. Often imitated, but never duplicated.”
Ed’s Warehouse Restaurant in 1972, Toronto Archives, S 0841, fl. 0052, It. 0024.
Gazing east on King Street in 1978, Ed’s many restaurants visible on the north side of the street. Toronto Public Library, rj-250.
Sign outside Ed’s Warehouse on August 9, 1981, displaying the menu and notifying men of the dress code. Toronto Archives, Fonds 1526, Fl. 0067, Item 0018.
Looking east on King Street on October 9, 1981, Ed’s various restaurants visible. Ed’s Warehouse is in the distance, on the west side of the Royal Alexandra Theatre. Duncan Street separates Ed’s Warehouse from the other restaurants. Toronto Archives, Fonds 1525, Fl. 0067, It. 0015.
Photos and newspaper clippings outside Ed’s Warehouse on King Street on August 6, 1983. Toronto Archives, Fonds 1526, File 0067, Item 0022 (left photo) and Item 0021 (right photo).
(Left) Menu from Ed’s Warehouse that is for sale on ebay, and (right) the interior of Ed’s Warehouse from Chuckman’s Postcard Collection.
I am grateful to a reader who emailed me a copy of the menu at Ed’s Warehouse. Perusing it brought back many fond memories of evenings spent looking over this menu to decide which “cut” to order. The prices on the menu give true meaning to the phrase, “The good old days.”
Items that were previously in Ed’s Warehouse Restaurant. In this photo, they were on display in Honest Ed’s Discount store at Bathurst and Bloor Streets, in July 2013.
The building on King Street where Ed’s Warehouse was located. Photo taken in 2014.
For a link to memories of other Toronto Restaurants of the past:
To view the Home Page for this blog: https://tayloronhistory.com/
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Books by the Blog’s Author
“Toronto’s Theatres and the Golden Age of the Silver Screen,” explores 50 of Toronto’s old theatres and contains over 80 archival photographs of the facades, marquees and interiors of the theatres. It relates anecdotes and stories by the author and others who experienced these grand old movie houses.
To place an order for this book, published by History Press:
Book also available in most book stores such as Chapter/Indigo, the Bell Lightbox and AGO Book Shop. It can also be ordered by phoning University of Toronto Press, Distribution: 416-667-7791 (ISBN 978.1.62619.450.2)
Another book on theatres, published by Dundurn Press, is entitled, “Toronto’s Movie Theatres of Yesteryear—Brought Back to Thrill You Again.” It explores 81 theatres and contains over 125 archival photographs, with interesting anecdotes about these grand old theatres and their fascinating histories. Note: an article on this book was published in Toronto Life Magazine, October 2016 issue.
For a link to the Toronto Life article: torontolife.com/…/photos-old-cinemas-doug–taylor–toronto-local-movie-theatres-of-y…
The book is available at local book stores throughout Toronto or for a link to order this book: https://www.dundurn.com/books/Torontos-Local-Movie-Theatres-Yesteryear
Another publication, “Toronto Then and Now,” published by Pavilion Press (London, England) explores 75 of the city’s heritage sites. It contains archival and modern photos that allow readers to compare scenes and discover how they have changed over the decades. Note: a review of this book was published by Spacing Magazine, October 2016. For a link to this review:
For further information on ordering this book, follow the link to Amazon.com here or contact the publisher directly by the link below: